Digital Marketing for Political Campaigns in India
Advisory firm for political strategy in Delhi, India
@Social Media
India is the country with the second-highest internet population, right after China, with over 560 million internet users. By 2023, there will most certainly be 650 million people using the internet in India. Another reason why politicians should focus on digital marketing for elections and political campaign management is the widespread use of cellphones.
Why Should Politicians Focus on Digital Marketing & Analytics?
- 450 million smartphone users
- 336 million Facebook users
- 17 million Twitter users
- 100 million Instagram users
- 308 million Youtube Users
- The high concentration of Digital Literacy
Political Campaign Management's Preferred Digital Marketing Platforms and Strategies
Website:
The vast majority of voters who use google to look up candidate names is the website's principal benefit. The website might direct visitors away from the search engine. Voters may obtain comprehensive information about the candidates' opinions on current political events and development. We can also keep tabs on visitor data like their location, age, gender, and other specifics.
Social Media:
All of the well-known social media platforms should see activity from politicians. They must regularly update followers on their actions, opinions, and social media retorts to rivals. The most widely used social media platforms in India are Facebook, Twitter, Youtube, and Instagram. Despite not being a social media platform, WhatsApp supports social media strategy by facilitating content sharing in groups of party supporters.
Analytics :
In managing political campaigns, several sorts of analytics can be applied.
- Search Analytics
- Web Analytics
- Social Media Analytics
- SMS & Mobile Analytics
- Paid Campaign Analytics.
Big Data & Analytics provide essential information on how campaigns function and how people react to the candidates’ positions on key subjects. We can obtain comprehensive data on the audience’s age, geography, browser, and content engagement rates.
Paid Campaigns
Initiating paid campaigns is possible in the networks listed below.
- Google Display Campaigns
- Youtube Campaigns
- Facebook Campaigns
- Instagram campaigns
- Mobile App Campaigns
- Location-Based Targeting (Geo-Fencing)
- Remarketing / Retargeting
- Email Campaigns
- SMS Campaigns
- Publishing ads in specific news portals/app.