Social Media Management For Election Campaigns in India
Advisory firm for political strategy in Delhi, India
@Social Media
Metropolitan Indians as well as rural area have embraced social media, with millions using platforms like Quora, LinkedIn, YouTube, Facebook, Twitter, and Instagram. Virtual media now surpasses traditional media in daily consumption. Businesses adopt integrated marketing strategies combining online and offline activities.
Social media's role in India's political campaigns and elections
In Indian politics, parties leverage platforms like Facebook, Twitter, and YouTube since 2014. Diverse digital tribes align with various political ideologies, maintaining the right, left, conservative, and atheist pathways. Social media becomes a powerful tool for organized political propaganda, effectively disseminating strategic messages to specific target groups.
Impact of social media on managing the Indian election campaign in three different ways
Social Media Content Optimization
- Organic
- Improving Followers & Engagements through the strategic content
- It is for a long term strategy
- Results are not instant
- Takes time for consolidating the presence among potential audiences.
Social Media Paid Campaigns
- Paid
- Micro Targeting/Niche Targeting using filters like Age, Gender, Location, Interest & Other customized combinations.
- Ex: Targeting a person who has belief in particular religion + specific political ideology
- Results are instant
Social Media Analytics & Political Intelligence
- Free & Paid tools
- Provides intelligent insights like age, gender, location, and other information related to the followers.
- Advanced social media analytics tools like Radian 6, Hootsuite, and Sprout Social provide services like sentimental analysis.
- The sentimental analysis gives the frequency of values like positive or negative or neutral analyzing huge amounts of information on Facebook, Twitter & Instagram.
We are well knowledgeable in managing political strategy and election campaigns in India using social media effectively.
For More Information On Social Media Management in Political Campaigns & Election Management, Please Contact Our Team.
Popular Analytics Tools
- Facebook Campaigns
- Twitter Campaigns
- Youtube Campaigns
- Instagram Campaigns
- Social Media Analytics
- Social Media Intelligence
- Sentimental Analysis
- Social Media Audits For Political Party/candidates Pages
- Drafting Social Media Content Strategy
- Online Reputation Management in Social Media
- Manifesto Awareness Campaigns in Social Media
- Party Symbol Awareness Campaigns in Social Media
- Micro Targeting Campaigns in Facebook & Twitter
- Streaming Video Ads on Facebook & Twitter
We have an extensive network of the most skilled political consultants and campaign strategists in India. For effective political campaigns in cities like Chennai, Bangalore, Hyderabad, and Mumbai, we’ve started doing things like establishing our mission, learning about the voter segments, fixing and adhering to a budget, choosing the right media for reaching voters, focusing on the voters’ involvement in campaigning, conducting political surveys, managing feedback, determining the necessary resources and partnerships, and using intelligent advertising.